– Trader Media – Car For Sale????

Just few minutes ago, got an alert email that a new car has been advertised on the Cars For Sale section…

Nothing weird about that as I do get quite a few of them every day, but it is my policy to check them out, making sure that all the images and descriptions are relevant to the ad itself.

This particular vehicle caught my attention – An Aston Martin Vanquish 2002 selling for 220,000.00 Euro, but it wasn’t the price, make or model, it was the actual images uploaded.

As you can see below – it doesn’t look like the right ones does it?
BTW – the pix’elated area are that of competitors URLs… and just in case you are asking yourself – our website is not in the list so is not the very bottom line… lol

I knew from the start, it had to be one of our competitors, but never ever crossed my mind it’s from the owners of….

I mean, few days ago I get this SPAM text message sent to my mobile phone from one of our competitors, to advertise my car on their website for FREE. That was fine, but where did you get my mobile number? The only place I have it, is attached to a car for sale and it’s on my own website, so I replied back saying – Please remove my number from your list…

Back to the main story itself, a few minutes later I get this strange phone call from a person with a strong N. Ireland / Scottish (not sure) accent asking a lot of questions.

How much does it cost to advertise a car for sale on our website? – Free of course I said as it is stated on the home page…????
How many hits does the website gets? – ???????
How many cars are advertised at the moment? – ????????
How many cars are sold using our website? – ??????????

a lot more….

This might have nothing to do with the car that has just been uploaded, but I like to believe it does….

Anyhow, I checked the log files and found the users IP address. A quick whois search reveals the following information:

Whois Record

inetnum: –
netname:      TRMEDIANET
descr:        Trader Media Ltd Service Provision Network
country:      GB
admin-c:      JM230-RIPE
tech-c:       NAB1-RIPE
status:       ASSIGNED PI
mnt-by:       RIPE-NCC-HM-PI-MNT
mnt-lower:    RIPE-NCC-HM-PI-MNT
mnt-by:       EASYNET-UK-MNT
mnt-routes:   TRADERMEDIA-MNT
mnt-routes:   EASYNET-UK-MNT
mnt-by:       TRADERMEDIA-MNT
source:       RIPE # Filtered

person:       John Mills
address:      Trader Media Ltd
address:      Willow House
address:      1 Woodlands Park
address:      Ashton Road
address:      Newton Le Willows
address:      England
address:      GB

Why will someone from Trader Media – Company that owns will do something like that?
What did they think, they are going to achieve by doing so?

For security reason, I blocked the entire IP range that belongs to them, which it doesn’t mean they can not access our website any-longer, but  don’t you consider this unethical?

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17 Users Responded in " – Trader Media – Car For Sale???? "

BRIAN said,  



Hi Brian,

Can you be more specific regarding you experience with this Garage?

James said,  

Hee hee…

Tom Jones said,  

Does Irelands Motor Trader own Auto Trader? said,  

I don’t think so…

mole said,  

i used to work for carzone & this does not surprise me one bit. Its a long running joke in there as to how they have been playing the SIMI now they are determined to do everything they can to eliminate all competitive websites. This will allow them to hammer the car dealers with fees once they are the only ones left. They also have an anti competitive agreement in place with a large dealer group which i will blog about if they attempt to remove this post. said,  

Hi mole,

The removal of this tread or comment has to be approved by me first and there must be a “very good” reason for it if done so.

Anyway, thanks for stopping by. There are a lot of rumours floating around but nothing concrete as yet…

me said,  

mole, what did you do in carzone?

Petrolhead said,  

Have you seen their new search? Slowwwwww………..just an excuse to charge another 30% on the price of an ad, methinks.

Only_Way said,  

the search just needs some optimisation & yes mole is right carzone will eliminate all the other crap
car sites. said,  

@ Only_Way – Only time could tell. BTW, Thanks for stopping by…

Sunshine said,  

Only_Way. Do you work for Carzone by any chance? & why are you so sure they will eliminate the other car sites

Only_Way said,  

I would rather not say if you don’t mind but what I will say is that the SIMI will continue to suck from the carzone teat if they know whats good for them! said,  

@Only_Way & @ Sunshine – Do you like making conversation with yourself? Both of you are using the same computer to communicate on this blog. What’s the story?

Iano said,  

Carzone can not wipe out all other websites as they dont control Google search engines and as long as other sites continue to optimize Carzone will continue to fall in the searches and therefore attract less and less visitors as they are slowly losing their monopoly on the market. I give them 3 years and they will start their slide down the ratings as their arrogance and dismissive manner is going to hurt them in the long run. Just ask the dealers and when something almost as good comes along they will be gone and their anti competitive agreement wont be worth the paper its written on.

ME said,  

Brian…..what happened with Automotion Care Sales Longmile road?? Im dealing with them at the moment and they are ccomplete gangsters, playing games with me, so annoyed i didnt see your comment before i bought my car from them, does anyone know if they are SIMI reg??

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